Kendrick Lamar Drops "Not Like Us" Video, Disses Drake Again
Kendrick Lamar continues his world tour of victory laps, releasing the music video for “Not Like Us,” his now-iconic Drake diss track. This comes after performing the track six times in a row at his "The Pop Out" concert last month—because why not hammer the point home?
The video doubles down on the beef, featuring nods to Drake and his OVO label while Lamar parties with West Coast hip-hop legends. It kicks off with Kendrick doing push-ups on cinder blocks in a room that’s accessed by Tommy the Clown, a cheeky nod to Drake’s own “Push Ups” performance.
Lamar’s partner Whitney Alford and their kids make an appearance, dancing together in a clear clapback at Drake’s song “Family Matters,” which bizarrely suggested that Free fathered one of Lamar’s kids. If there’s any confusion about who’s winning the family feud, this scene clears it up.
Owls, the mascot of Drake’s OVO label, get some rough treatment. We see an owl on Lamar’s arm, another in a cage, and even an owl piñata that Lamar gleefully smashes, all while a disclaimer assures viewers that “no OVHoes were harmed during the making of this video.” Classy touch.
The feud between Drake and Kendrick Lamar, which erupted in May, has seen each rapper releasing diss tracks with increasingly clever and petty lyrics. According to The Hollywood Reporter’s Shaheem Reid, each song has shown more “excellence, pettiness, and ingenious combat zone strategy” than the last. With “Not Like Us” topping the Billboard Hot 100 and this sure-to-be viral video, many believe Lamar has decisively won this round.
In the battle of the beats, Kendrick Lamar’s “Not Like Us” video is the definitive mic drop. Now, who’s up for popcorn and a replay?